This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the CALL H2020-SC6-TRANSFORMATIONS-2020. Proposal number: 101004887

Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes

The rurALLURE action aims to leverage the state-of-the-art in information technologies in order to promote rural museums and heritage sites in the vicinity of major European pilgrimage routes. The goal is to foster symbiosis between the rural environment and the pilgrimage routes, so that the ongoing investment in the latter permeates to the nearby rural areas and, the other way round, the cultural experience of the pilgrimage is enriched by the vast cultural heritage that most often goes unnoticed. rurALLURE will connect cultural heritage collections and venues to present Europe’s cultural heritage in the wider historical and geographical context, leveraging the role of museums in preserving and managing cultural heritage, and collaborating with national and transnational associations to develop and promote cultural tourism. It will also foster sustained cooperation between museums and heritage sites to increase European public interest, cultural tourism and the innovation potentials of these institutions for heritage sciences and the cultural and creative sectors. Finally, it will conduct work to identifying gaps and obstacles, as well as best practices and fields where research and innovation can develop new solutions for successful cooperation.

The proposal has been approved by the Horizon 2020 program of the European Commission and has a budget of 3 million euros. It lasts for 3 years (2021-2024) and will be developed by a consortium of 15 entities in 6 European countries coordinated by the Universidade de Vigo: Universidad Autónoma de Madrid, Universidad de La Coruña, University of Bratislava, Università di Padova, Università di Bologna and Norwegian University of Science and Technology.

In order to validate the results of the research and the operation of the platform, the project contemplates the development of four pilot experiences:

  • Literary heritage on the Camino de Santiago (Spain).
  • Thermal, archaeological and other heritage on the Roads to Rome (Italy).
  • Ethnographic heritage on the Camino de San Olaf (Norway).
  • Natural heritage on the Marian pilgrimage routes to Șumuleu Ciuc (Romania).


29/05/2018 - 38min 19s - Anglais